OandNGaming

During the later months of 2018 I started managing a rebrand project for Hunter, a Twitch streamer who goes by "OandNGaming" online. During the project I managed communications with a couple designers who contributed to the rebrand. Khisnen, a mascot logo specialist, created Hunter's logo to our specification. We went in with a vague idea of creating an owl based identity, with this Hunter wanted to have a quirky element to it; with feathers poking from the head of the owl.

During the logo creation stage I managed and co-ordinated with another designer, Khisnen, who specialises in mascot logo design. I put together a breif and went through what Hunter was looking for in the logo.

Following our initial positive discussions we approved the concepts and requested five deliverables; full mascot, full owl, wordmark, owl head and owl head knockout. I requested these to provide a range of versatility later down the road.

Following the completion of the logo I was able to take complete my tasks as a designer, producing various materials for Hunter's online presence.

This included social media banners and avatars, such as for; Twitter and Twitch.

I was also tasked to produce some information panel imagery for below Hunter's stream on Twitch, these were to provide information relating to his content while he was both online and offline. As well as providing call to actions for linking to his Twitter, Discord and also to subscribe and tip him.

In addition to this I produced a selection of subscriber badges for his community to rep when they hit certain milestones.

Every streamer looks for a low impact and clean look for their stream, Hunter is no different. He wanted to display information while keeping the focus on the gameplay.

I created a range of webcam borders for different situations, and overlay widgets which would display his latest subscribers and donors. All while keeping within the brand scheme we were building.

To finish of the project, I produced a selection of motion scenes for Hunter's stream.

These included; Intermission, BRB's, Intro and Outro scenes. These provided a unique flair to the project and overall professional-ness of the stream.

Our goal with the BRB scene was to provide a spark of personality, with a range of little phrases which are randomised any given time.

Where as the Intermission scene features a more clean aesthetic; with a section for Twitch chat to be displayed and a large spot for the webcam.

The Intro/Outro scene features Hunter's new logo and call to actions to follow his Twitter and stream. These are primarily used to provide a clear start and finish to streams, as well as in past streams.