Michi Rebrand

Michelle "Michi" Boman

Michelle's Old Logo

Michelle's New Logo

In 2017 I worked with Michelle to refresh and update her brand. Previously called Michirage online she now goes by Michi, dropping the rage. Discussing the project with her she was keen to keep a memory of her past and pair it with her passions. We decided to go down the route of creating a pineapple mascot, one of Michelle's food loves, and give it a personality. We gave the mascot a cheeky smirk to emphasise on the tongue and cheek nature of her channel. Along with creation of her new logo I was tasked to update her graphics, including; social posts, stream overlay, panels, etc.

"He excels at giving advice and guidance, in addition to coming up with new, fresh ideas for current and future projects"

- Michelle "Michi" Boman

A selection of completed products from Michi's projects. (2016 - 2018)