SBC - Chris Praoline

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SBC Gaming

SBC Gaming is an events, media and tech company in the gaming space.

My role as Mid-weight Digital Designer has been to take ownership of ideating and creating modern, industry leading, and unique website experiences. Leading with our focus to provide our event attendees, news readers and app users with an exceptional user experience. While also producing modern and eye catching digital graphics to market our products.

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UI/UX Design • Product Design • Digital Marketing Assets • Print Materials • Research and Planning • UI/UX Design • Product Design • Digital Marketing Assets • Print Materials • Research and Planning • UI/UX Design • Product Design • Digital Marketing Assets • Print Materials • Research and Planning •

Overview

At SBC Gaming, I have contributed extensively across a wide range of projects, focusing on user interface and user experience design. My primary role has been centered on enhancing the digital presence of our events and platforms through thoughtful, modern, and cohesive design solutions.

I have played a key role in the development of event websites for major global conferences, including SBC Summit Rio, SBC Summit Malta, SBC Summit (Lisbon), SBC Summit Americas, Canadian Gaming Summit/SBC Summit Canada, and SBC Summit Tbilisi. I designed and refined user flows, crafted high-fidelity mockups, and produced interactive prototypes in Figma, ensuring an intuitive and engaging experience for attendees.

Beyond event-specific projects, I contributed significantly to SBC Events and SBC Connect, focusing on UI/UX improvements that streamlined navigation and usability. A major part of this work has been contributing to the foundations of our design system, where I helped unify elements into a cohesive visual style. This included defining variables, creating inter-connected systems, and building a reusable catalogue of design elements and templates—improving both consistency and efficiency across teams.

Additionally, I supported the INFINITY festival project, where I designed website pages for regional festival events, adapting our design principles to suit localized branding and user expectations.

Through these contributions, I have strengthened SBC Gaming’s digital ecosystem, helping to deliver high-quality user experiences that align with the company’s goals and the needs of its diverse audiences.